CLEAN CHOICE REBRAND
Clean Choice came to DBT Studios with a vision — to transform her cleaning service into a recognizable, trusted brand known for its eco-conscious practices and exceptional service. She was ready to move beyond word-of-mouth referrals and one-off bookings. Her goal? To consistently attract loyal clients, increase her visibility, and confidently position herself as a premium, go-to provider for event cleaning services in Jamaica.
Through our brand strategy process, we dove deep into the business’s values, mission, and audience. We uncovered what made Clean Choice different: her commitment to sustainability, professionalism, and customer satisfaction. Using this, we crafted a bold and elevated brand identity rooted in strategy, not just aesthetics. From color palettes that reflected freshness and reliability to messaging that emphasized her eco-friendly edge, everything was intentionally designed to help her stand out in a crowded industry and speak directly to her ideal clients.
THE RESULT
The transformation was immediate. Clean Choice’s new brand gave her the tools and confidence to show up with clarity and purpose. Her elevated identity helped her stand out in a competitive market — now she’s not just another cleaning business, but a premium, trusted service known for doing things differently.
With her refreshed branding, she’s now attracting more aligned, high-value clients who resonate with her message and values. Her bookings have increased, and she’s now being referred to larger events and corporate gigs — opportunities that once felt out of reach.
Most importantly, Clean Choice now feels empowered. The branding gave her more than a logo — it gave her direction, confidence, and the visual credibility needed to scale her business with intention. She’s no longer playing small; she’s building a brand with legacy and impact.
It was an absolute pleasure working with Designs by Tanoya. Her work is not only insightful but also visually stunning, and it has truly reinvigorated our enthusiasm for our brand's future. The thoroughness and creativity displayed in the presentation are remarkable. It is evident that a great deal of effort and thought went into crafting such a compelling narrative and visual experience. The clarity with which she communicated the brand’s vision and potential has left a lasting impression. I highly recommend her services and will using her services for all my future endeavours.
-Clean Choice
